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Cornwall’s St Moritz Hotel + Cowshed Spa undergoes multi-million-pound upgrade
By Megan Whitby 19 Feb 2024
The spa's new design will take inspiration from Soho House's classic interior blueprint and Miami's tropical style Credit: St Moritz Hotel
Cornish beachfront hotel St Moritz Hotel has announced plans to refresh its spa and wellness facilities
The project will involve a complete rework of the hotel’s pool area into a modern new wellness space with wet and thermal facilities
The 15-year-old hotel is already home to a Soho House-branded Cowshed Spa facility – the only one in the world not located at a Soho House destination
The spa's redesign is being overseen by interior designer Steve Coombe of 3idog
St Moritz Hotel + Cowshed Spa, based in Trebetherick, Cornwall, will unveil its upgraded leisure facilities following a £2 million (€2.3 million, US$2.5 million) refurb in June 2024.

The project will transform the hotel pool area into a modern new wellness space with a high-tech outdoor hydro pool, spacious new steamroom and sauna facilities, ice fountains and multiple sensory showers. Additional updates will include a revamp of the changing rooms and new indoor pool seating and lounge areas.

Design is being managed by Steve Coombe of 3idog who has been briefed to create a timelessly stylish space that’s both inviting and sophisticated.

The new space will complement the hotel’s existing Cowshed Spa facility. Launched in 1998, Cowshed is the signature spa brand created by the international private members club brand Soho House.

The six-treatment-room St Moritz wellness outpost is the only Cowshed Spa outside of a Soho House property and the only coastal Cowshed in the UK.

Soho House describes Cowshed as a concept inspired by the English countryside and centred on the therapeutic nature of botanical essential oils. Available to purchase at Soho House locations and global beauty retailers, its products are all made in England from a variety of organic ingredients and wildcrafted plant extracts.

Hugh Ridgway, St Moritz founder, said: "For 2024, we’re undertaking a multi-million-pound rebuild of our indoor swimming pool as an extension of our extremely popular coastal Cowshed Spa and in doing so, are stepping further into the luxury wellness landscape.”

Spa guests will be able to access a spa menu offering branded treatments supplied by Cowshed and SkinCeuticals.

The spa is also home to a hot and cold contrast cycle – called the Wild Spa, manicure and pedicure stations and a relaxation lounge.

Finer details
The Cornish Cowshed is characterised by Soho House’s classic interior styling. The St Moritz team says this design profile will flow through the new facilities in addition to colourful Miami-inspired interiors.

The spa will feature tiling throughout to provide a classic and stylish aesthetic, with Italian rock and pebble-inspired signature flooring and white marble mosaics in the pools.

For the walls, blocks of colour will complement lozenge-shaped blush pink tiles.

Meanwhile, vivid fabric colour patterns and stripes will cover the new four-postered day beds in relaxation areas to capture Miami’s vibrant essence, blending bold patterns and vivid hues such as turquoise, coral and sunny yellows to create an element of playfulness.


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NEWS
Cornwall’s St Moritz Hotel + Cowshed Spa undergoes multi-million-pound upgrade
POSTED 19 Feb 2024 . BY Megan Whitby
The spa's new design will take inspiration from Soho House's classic interior blueprint and Miami's tropical style Credit: St Moritz Hotel
Credit: St Moritz Hotel
We’re stepping further into the luxury wellness landscape
– Hugh Ridgway
Cornish beachfront hotel St Moritz Hotel has announced plans to refresh its spa and wellness facilities
The project will involve a complete rework of the hotel’s pool area into a modern new wellness space with wet and thermal facilities
The 15-year-old hotel is already home to a Soho House-branded Cowshed Spa facility – the only one in the world not located at a Soho House destination
The spa's redesign is being overseen by interior designer Steve Coombe of 3idog
St Moritz Hotel + Cowshed Spa, based in Trebetherick, Cornwall, will unveil its upgraded leisure facilities following a £2 million (€2.3 million, US$2.5 million) refurb in June 2024.

The project will transform the hotel pool area into a modern new wellness space with a high-tech outdoor hydro pool, spacious new steamroom and sauna facilities, ice fountains and multiple sensory showers. Additional updates will include a revamp of the changing rooms and new indoor pool seating and lounge areas.

Design is being managed by Steve Coombe of 3idog who has been briefed to create a timelessly stylish space that’s both inviting and sophisticated.

The new space will complement the hotel’s existing Cowshed Spa facility. Launched in 1998, Cowshed is the signature spa brand created by the international private members club brand Soho House.

The six-treatment-room St Moritz wellness outpost is the only Cowshed Spa outside of a Soho House property and the only coastal Cowshed in the UK.

Soho House describes Cowshed as a concept inspired by the English countryside and centred on the therapeutic nature of botanical essential oils. Available to purchase at Soho House locations and global beauty retailers, its products are all made in England from a variety of organic ingredients and wildcrafted plant extracts.

Hugh Ridgway, St Moritz founder, said: "For 2024, we’re undertaking a multi-million-pound rebuild of our indoor swimming pool as an extension of our extremely popular coastal Cowshed Spa and in doing so, are stepping further into the luxury wellness landscape.”

Spa guests will be able to access a spa menu offering branded treatments supplied by Cowshed and SkinCeuticals.

The spa is also home to a hot and cold contrast cycle – called the Wild Spa, manicure and pedicure stations and a relaxation lounge.

Finer details
The Cornish Cowshed is characterised by Soho House’s classic interior styling. The St Moritz team says this design profile will flow through the new facilities in addition to colourful Miami-inspired interiors.

The spa will feature tiling throughout to provide a classic and stylish aesthetic, with Italian rock and pebble-inspired signature flooring and white marble mosaics in the pools.

For the walls, blocks of colour will complement lozenge-shaped blush pink tiles.

Meanwhile, vivid fabric colour patterns and stripes will cover the new four-postered day beds in relaxation areas to capture Miami’s vibrant essence, blending bold patterns and vivid hues such as turquoise, coral and sunny yellows to create an element of playfulness.
Credit: St Moritz Hotel
Credit: St Moritz Hotel
Credit: St Moritz Hotel
RELATED STORIES
Soho House to expand with new properties in UK, North America and Latin America


Soho House is set to unveil seven new locations across the UK, North America and Latin America during 2023 and 2024.
13.5m St Moritz Hotel to open in July


A £13.5m hotel built on the site of the famous St Moritz Hotel in Trebetherick, Cornwall, is to open next month.
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Evian Spa, the spa and wellness brand inspired by the premium mineral water brand, has arrived in Doha, marking its inaugural Middle Eastern location and fifth global destination.
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A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman.
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
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