Book4Time
Book4Time
Book4Time
 
EMPLOYERS: POST A JOB
Free ezines & magazines
Jobs News Video Training Products Magazines Spa Business spa-kit Handbook What's on Advertise Subscribe
LATEST JOBS
STAR JOB
Chief Executive
Pendle Leisure Trust
SALARY: £Competitive + fabulous benefits package
LOCATION: Nelson, UK
MORE JOBS
Catalogue gallery
More catalogues
Diary dates
Powered by leisurediary.com
08-10 Jul 2024
The Global Ambassador , Phoenix, United States
17-17 Jul 2024
Pennyhill Park , Bagshot, United Kingdom
28-29 Jul 2024
Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024
Cruise London, Amsterdam, Zeebrugge, United States
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
10-12 Sep 2024
St Moritz Hotel & Spa, Wadebridge, United Kingdom
15-18 Sep 2024
Wigwam, Phoenix, United States
 bbspa_Group
Company Profile
Spa Bureau
The company Spa Bureau was established in 2009 by Inna Sidorova. The team has over 15 years’ [more]
 
MORE PROFILES
Featured Supplier
Snow’s holistic cool-down: Embracing inclusivity in post-sauna rituals
In the world of wellness, the age-old tradition of sauna bathing is synonymous with relaxation, detoxification and rejuvenation. But, a crucial and sometimes overlooked part of the journey is the all-important cooldown. ... more
Latest news
Premium operator @thirdspacelondon opens 11th club at Battersea Power Station
Third Space is on a roll with its third opening this year. This time at The Battersea
SwellSpa taps AI to deliver nature-based sound therapy for spa treatment rooms #soundtherapy #sound #music #nature #AI #relaxation #wellbeing #research #spa #wellness
SwellSpa taps AI to deliver nature-based sound therapy for spa treatment rooms
Jetts CEO @elainejobson releases book on company culture – happy staff is the key to success
Elaine Jobson, CEO of Jetts, publishes high performance management book
Restorative wellness retreat opens at Grand Hotel Son Net in foothills of Mallorca’s Tramuntana mountain region #spa #wellness #Mallorca #newopening #nature #scenery #setting
Restorative wellness retreat opens at Grand Hotel Son Net in foothills of Mallorca’s Tramuntana mountain region
MyBlend
Product news
TempleSpa showcases new range with treatments that ‘spark energy and joy’
TempleSpa showcases new range with treatments that ‘spark energy and joy’
Circadia unveils Pre & Post Biotic Nourishing Mask with Royal Tea
Circadia unveils Pre & Post Biotic Nourishing Mask with Royal Tea
ESPA announces launch of Protect & Brighten Daily Skin Shield SPF 50
ESPA announces launch of Protect & Brighten Daily Skin Shield SPF 50
Dornbracht's Serenity Sky taps into TCM and Kneipp therapy
Dornbracht's Serenity Sky taps into TCM and Kneipp therapy
Prepare your spa for peak season with SpaSoft
Prepare your spa for peak season with SpaSoft
Esse Skincare introduces sun-activated Pro-Sun D serum
Esse Skincare introduces sun-activated Pro-Sun D serum
Directory

 
JOBS
NEWS
VIDEO
TRAINING
PRODUCTS
MAGAZINE
 
SPA BUSINESS
SPA-KIT.NET
SPA BUSINESS HANDBOOK
SUBSCRIBE
ADVERTISE
FREE DIGITAL SUBSCRIPTIONS
CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024



Book4Time
Book4Time
Book4Time
Book4Time
Jobs    News   Products   Magazine
First person
Yasuragi

Spas in Sweden have been able to stay open during the pandemic. But do people still want to visit them? Andrew Gibson investigates at spa hotel Yasuragi


While the majority of countries shut down non-essential services over the past year to curb the spread of coronavirus, the Swedish government took a different approach. They issued guidelines and restrictions but continued to keep schools and businesses, including spas and hotels, open to avoid lockdown.

Yasuragi, a Japanese inspired spa hotel on the outskirts of Stockholm, remained operational throughout the pandemic while adhering to regulations. All employees wear face masks, but guests don’t have to, screens are placed at all service counters, sanitisers are everywhere and numbers are restricted to enable social distancing. Swedes have always respected personal space so adherence to physical distance is easily complied with, but signage helps reassure and remind everyone to observe protocols.

And it appears that COVID-19 has not curbed the nation’s appetite for wellness. Just like any ryokan, the bathing facilities are the primary attraction and on my mid-week stay the extensive hydrothermal facilities that are open to both hotel and day guests were busy. I counted at least 80 people in the baths (the capacity was 400 pre-COVID). Almost all were couples, with age groups ranging from people in their early 20s to seniors.

The offer
Yasuragi was originally built as a conference centre for the Trade Union Confederation in the 1970s. The confederation commissioned Yoji Kasajima to design it after admiring his work at the Japanese embassy in Stockholm.

Perched on a majestic cliff top overlooking a sea channel and clad in dark timber, the building pays homage to Japanese style and is now a fitting home to a 191-room hotel and spa which falls under the Nordic Hotels & Resorts banner – a collection of 40 independent hotels and restaurants across Sweden, Norway, Denmark and Finland. Other properties in the portfolio include the Ice Hotel and Farris Bad.

The prime attraction at Yasuragi is the bathing area which was renovated and extended in 2017 and covers around 2,200sq m. Architects DAP Stockholm AB spearheaded the overhaul with EnviroProcess, a partner of Klafs, installing multiple thermal rooms by Klafs and supporting and supplying the treatment system for a wide range of pools.

Located off the entrance to the baths is one floor for skincare treatments and another for body therapies.

There’s a choice of four eateries, from a teppanyaki dining room to an informal snack bar by the baths. Perhaps restaurants have been the biggest victims of COVID restrictions as all were closed except one and Yasuragi has taken the opportunity to renovate the other two.

Packages and prices
There’s a wide range of spa and accommodation options at Yasuragi with yield management strategies in place according to time of day, day of week, concessions for seniors and children and treatment and food add-ons. Loyalty cards are available too.

There are almost too many choices, making selection over the internet difficult, but it’s nice to have options.

A day spa package starts at SEK990 (US$120, €98, £84) and includes access to the baths, snacks, lunch or dinner and a choice of distinctively Japanese daily activities such as zen meditation, yoga and sound bowl sessions. The price goes up to SEK1,630 (US$197, €161, £139) when a 20-minute treatment is bundled in.

An overnight stay with breakfast, including all of the above except for a treatment, starts at SEK1,750 (US$211, €173, £149).

For those wanting just a treatment, a 50-minute classic massage is SEK1,275 (US$154, €127, £100) or additional activities such as origami, calligraphy and tea ceremonies carry a fee of SEK210 (US$25, €21, £20).

Upon arrival
So... the key question is, would you want to stay in a 20-year-old converted conference centre that has a Japanese theme set in the Swedish countryside? In my opinion, yes. It’s a place to truly relax and to take a moment to reset your mind.

Perhaps your first thoughts are that a Japanese spa would be totally out of place in Sweden. But throughout my stay, I became aware of how many customs the countries share. Both have a deep respect for nature that extends from visual appreciation to full immersion. Both have a classic and strong design identity based on a minimalist feel, high quality finishes and natural materials... and both have a prominent culture of bathing (onsen and sauna).

As we stroll up a stone path lined with wooden pillars and cherry trees in full blossom the arrival is classically Japanese, but totally fitting for Sweden. Yasuragi exudes the lagom approach of Sweden where everything is just right, unassuming and certainly not extravagant and this provides the opportunity to slow down, appreciate your surroundings and have gratitude for the simple things in life.

My wife and I received a warm welcome and a quick, efficient check-in. Yasuragi is a pet-friendly hotel so we took our dog and enjoyed many of the woodland trails.

Our standard guestroom (issued to people with pets) was typically Japanese with futon-style beds and simple furnishings, but at 20sq m felt a little small. I would recommend the ryokan (top suite) – complete with two bedrooms, extensive stone bathing area and enormous outdoor terrace with whirlpool – for the full experience.

Communication was one of the weakest parts of my stay. Although spa protocols and facilities were explained, there were no details of my treatment at arrival or in my room. Returning to reception, I was presented with a handwritten note simply saying ‘5pm’ and the only confirmation I got was from speaking to a member of staff. Similarly spa activities were posted around the hotel, but not in the room.

The spa experience
One of the enjoyable features at Yasuragi is that guests are dressed in the same patterned yukata (Japanese robe) and slippers. You’re given these well-designed, comfortable clothes and swimsuits to wear (the latter to keep) throughout your stay, even at dinner, and it’s relaxing to know everyone is the same.

As a side note, the robes are also cleverly designed with a pocket inside the sleeve for key cards and numbered hangers help you to locate them when in the spa.

The baths can be reached via a glazed passage with views over a simple Japanese rockery and you’re provided with a detailed written and verbal explanation of a naked cleansing ritual, as is the onsen tradition, which takes place in the changing rooms. The ritual takes place across 50 ablution areas that are cleverly designed around courtyards and terraces, to withstand the volume of business. During COVID spacing is controlled through signage and continual reminders of the maximum number of people permitted in any space.

After washing, the baths await. You enter a warm, high-ceiling courtyard dotted with small bathhouses that surround pools to give a village feel. Each bathhouse is different but the overall simple design showcases stone, wood and water and accentuates the play on light and sound.

There are many options for quiet relaxation, from lounging on heated ganban yoku slabs to soaking in a tub on a moss-covered outdoor terrace with the undisturbed sounds of water, bird song and wind rustling through the pine and birch trees. Inside, the atmosphere could have been improved with more eastern style music rather than the generic, melancholy spa background tracks.

Similarly, some dining options are more reflective of Japan while others aren’t. The snack bar by the entrance to the baths serves only Japanese food, handmade for us (although service was slow) and we abandoned the classic Swedish menu at dinner to sample a high-quality five-course Japanese meal including sake tasting. Yet a European continental buffet breakfast, with few Japanese dishes, was less authentic.

The daily activities seemed popular. They’ve been moved to large meetings rooms, which are plentiful at this former conference centre, and numbers are restricted to 20 guests. I counted nine people coming out of yoga and there were 18 of us taking the zen meditation class. The session was set at a basic level that felt right given the mix of guests ranging from curious to experienced.

Unfortunately, the treatment for my wife and myself was not a highlight. Both therapists were very good and had excellent draping skills but lacked the subtle touch of hospitality found in a luxury spa. The classic massage was therapeutic with no frills. The haru was personalised but was also quite methodical. In summary, the experiences were detached from the subtle, refined Japanese feel in the rest of the hotel.

Lasting impression
Overall, the hotel shows some signs of ageing compared to the renovated baths. But don’t let this spoil your visit because even though we all get a few wrinkles as we get older, we’re still nice to be with.

If you’re in Stockholm, take time to add this very accessible, value-for-money experience to your itinerary. The attention to Japanese design and customs aids relaxation and charm as you escape into another world.

As we changed out of our yukatas and back into to our normal clothes in preparation for check out, and got ready to face the outside world once more, we realised that our 30 hours at Yasuragi had instilled a sense of happiness and calmness. My experience hit the perfect combination of the cherry blossom in full bloom, great weather and busy, but controlled, guest numbers.

Andrew Gibson is a global wellness and hospitality advisor | [email protected]

Additional activities like a tea ceremony cost US$25 Credit: photo: ©Yasuragi
Guestrooms have futon-style beds and simple furnishings. Some are pet friendly Credit: photo: © Markus Sundström Crépin
Enjoyable feature: all guests are given a stylish yukata which they wear during their stay – even to dinner Credit: photo: © Markus Sundström Crépin
Credit: photo: © Markus Sundström Crépin
There are many options for quiet relaxation and contemplation Credit: photo: © Markus Sundström Crépin
The simple design showcases stone, wood and water Credit: photo: © Markus Sundström Crépin
The spa hotel is part of the Nordic Hotels & Resorts collection Credit: photo: ©Yasuragi
photo: ©Yasuragi
The experience starts with a naked bathing ritual in the changing rooms Credit: photo: © Markus Sundström Crépin
Yasuragi overlooks a sea channel and is very accessible from the capital city Credit: photo: ©Yasuragi
Andrew Gibson has consulted and worked on spas around the world Credit: photo: © Andrew Gibson at Four Seasons Lanai, Hawaii
LATEST NEWS
Third Space is on a roll with its third opening this year. This time at The Battersea
Third Space is celebrating the launch of its 11th club in London at the historic Battersea Power Station development.
SwellSpa taps AI to deliver nature-based sound therapy for spa treatment rooms
Sound wellness company Swell has launched AI-generated music solutions for spas and hotels, scientifically proven to improve wellbeing.
Elaine Jobson, CEO of Jetts, publishes high performance management book
Happy staff make more profitable businesses is the message of Jetts CEO, Elaine Jobson’s new book High Performance through Happy People.
Restorative wellness retreat opens at Grand Hotel Son Net in foothills of Mallorca’s Tramuntana mountain region
Grand Hotel Son Net – a stylish, art-filled Mallorcan boutique hotel – has launched a brand-new spa and wellness area, after reopening in 2023.
GWI publishes Wellness Policy Toolkit to help address global mental health crisis
The Global Wellness Institute (GWI) has released a new report emphasising the critical role of mental wellness in supporting overall mental health.
Submersive's psychedelic bathhouse concept fusing wellness, art and tech to arrive in 2026
In 2026, the traditional bathhouse experience will get a futuristic twist with the arrival of Submersive – an innovative concept combining classical spa therapies with art, AI technology and multimedia effects.
Fountain Life to operate Sbe's flagship 'six-star longevity centre' opening in LA later this year
Lifestyle hospitality company Sbe is branching into longevity and wellness with a new brand of properties – the first of which will open in LA’s Century Plaza development by the end of 2024.
Walking 10,000 steps daily confirmed to reduce health risks of inactivity, say Australian scientists
A new study by the University of Sydney is one of the first to objectively measure whether daily steps can offset the health risks of sedentary behaviour.
Good Spa Guide crowns UK’s best spas of 2024
The 15th annual Good Spa Guide (GSG) Awards winners were unveiled tonight (24 June) at a gala dinner during the Spa Life Convention in Hampshire, UK.
Vogue launches first Global Spa Guide – picks 100 of the world’s best spas
Conde Nast’s iconic fashion and lifestyle magazine, Vogue, has launched a Global Spa Guide, curating 100 of the world's leading spas.
Heartcore ordered to pay damages in Coreformer collapse case, with lessons for the sector
Boutique operator Heartcore is paying damages to a violinist whose career was cut short following an accident during a class in 2019.
Good Spa Guide report reveals diverse spa preferences and spending habits across age groups
Results are in for the latest Good Spa Guide (GSG) consumer survey, with this year's findings categorised into five life stages to better understand different people’s priorities when visiting spas.
+ More news   
 
COMPANY PROFILES
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
DIRECTORY
+ More directory  
DIARY

 

08-10 Jul 2024

Spa Peeps US Wellness Retreat

The Global Ambassador , Phoenix, United States
17-17 Jul 2024

UK Spa Association - Summer networking event

Pennyhill Park , Bagshot, United Kingdom
+ More diary  
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS